Create Charlottesville: A Cultural Plan for Charlottesville/Albemarle is a living document for our community. It represents a shared vision and we encourage residents, businesses, and nonprofits to take an active role in implementing the suggested strategies. To get started, we recommend that you:
Read the Create Charlottesville cultural plan
Share the cultural plan with your network
Tell us how it goes
What Is Create Charlottesville?
As the designated local arts agency of Charlottesville and Albemarle, PCA coordinated the development of the area’s first-ever cultural plan, titled Create Charlottesville. This plan will help community stakeholders prioritize and strategically respond to needs and opportunities in the area’s cultural sector.
The planning process launched in January 2013 and involved a 28-member Steering Committee, PCA working group, and task forces, as well as interviews and focus groups with more than 200 area citizens and an electronic survey completed by 1,000. The Arts & Economic Prosperity IV study data and other recent area research were also incorporated into the planning process.
Public feedback on the Create Charlottesville draft was accepted through September 2, 2013 and the comments were incorporated into the final stages of the planning process.
At the final Steering Committee meeting on September 13, 2013, the draft of the Create Charlottesville plan was reviewed and unanimously approved by the Steering Committee. On November 18, 2013, the Charlottesville City Council unanimously voted to endorse the Create Charlottesville cultural plan as well.
Dr. Craig Dreeszen, a national expert on community cultural planning, led the assessment and Steering Committee meetings and wrote the plan. PCA Consultant for Research & Planning Maggie Guggenheimer served as plan coordinator, liaising between PCA, Dreeszen, the Steering Committee, task forces, and the broader community.
The finalized plan will be announced to the community with a January 2014 exhibit at CitySpace. Financial sponsorships are available to businesses interested in publicizing their support of the cultural plan. Sponsors will receive community-wide recognition with logo placement in all promotional materials for the cultural plan, including the PCA website, the published version of the plan to be released in January, the exhibit, and any related events. Sponsors will also receive a complimentary PCA membership and related benefits. Please contact Sarah Lawson for more details.
Why Cultural Planning Matters
Based on examples from other cities, a cultural plan will enhance quality of life and creative economic development initiatives. The plan enables more strategic local investment in arts and culture, with a greater return on that investment for the community. It also better equips PCA and our partners to respond to arts-related needs. Create Charlottesville will enhance promotion of cultural, economic development, and tourism interests; increase collaboration among artists and arts organizations; and improve services provided to our citizens and visitors. It also helps area funders, public and private, understand prioritized needs in the arts community so they can make more informed funding decisions.PCA has received financial support from the City of Charlottesville, the Charlottesville Area Community Foundation, the National Endowment for the Arts, Albemarle County, the Charlottesville Albemarle Convention & Visitors Bureau, and the Virginia Commission for the Arts to undertake this important initiative. Additionally, more than forty-five area arts and cultural organizations have endorsed the planning process. Many other organizations have shared their support for PCA’s efforts by participating in the Arts & Economic Prosperity IV study and/or as a member of PCA. This broad arts-community support exemplifies the need for and will increase the success of the Create Charlottesville plan.
Steering Committee Meeting Notes – January 17, 2013
Emerging Themes – January 2013
Steering Committee Meeting – March 14, 2013 report
Task Forces Summary List – March 14, 2013
Create Charlottesville Steering Committee Draft – July 24, 2013
Create Charlottesville Survey Report
Create Charlottesville Survey Presentation
September 14, 2013
Arts leaders adopt cultural plan
August 26, 2013
Piedmont Council for the Arts Collecting Feedback on Plan
August 19, 2013
Piedmont Council for the Arts seeking feedback for cultural plan
The Daily Progress
May 18, 2013
Groups seek greater investment in arts & culture
January 17, 2013
Create Charlottesville Aims to Improve Art Community
All four Steering Committee meetings were open to public observation and announced on the PCA website at least two weeks in advance. The Steering Committee meetings took place on January 17, May 16, July 2, and September 13, 2013.
Steering Committee Members
|Paul Beyer||Willa Neale|
|Leslie Bowman||Toan Nguyen|
|Kakie Brooks||Pete O’Shea|
|Martin Chapman||Andrew Owen|
|John Conover||Susan Payne|
|Dean Dass||Gloria Rockhold|
|Sarad Davenport||Beryl Solla|
|John D’earth (Co-Chair)||Rodney Thomas (Ex Officio)|
|Andrea Douglas (Co-Chair)||Elsie Thompson|
|Satyendra Huja (Ex Officio)||Peter Thompson|
|Matt Joslyn||David Toscano (Honorary Chair)|
|Janet Kaltenbach||Rob Vaughan (Co-Chair)|
|Jody Kielbasa||Roberta Williamson|
|John Mason||Russell Willis Taylor|