Professional Development for Artists
PCA’s series of professional development seminars for artists feature presentations on topics that are relevant to our member artists and arts organizations, as well as the greater Charlottesville arts community. If you are interested in leading a workshop, please contact info@charlottesvillearts.org.Upcoming Workshops
Courting the Media 101 – Thursday, May 23 from 12:00-1:30pm at CitySpace
As the economy stays in a relatively stagnate it is more critical than ever for arts and culture organizations to get media coverage. Yet the media seems to be devoting less and less space to arts and culture stories. Pack a brown bag lunch and join PCA for “Courting the Media 101: Effective Strategies for Getting the Coverage You Want” with veteran media relations coordinator and arts and culture writer Mary Burruss. Get help in defining the current gap between the media and arts and culture coverage and what immediate steps you can take to bridge that gap for your organization.
Attendees will take away a road map for:
-identifying content decision makers in media
-understanding publication timing and deadlines
-communication strategies for getting noticed by media
-packaging content in a user friendly way
Mary Burruss, has stood on both sides of the media fence as a public relations manager and a journalist for over a quarter century. She has worked with many arts organizations including The National Symphony Orchestra, The Colonel Read Foundation for Courage in the Arts, The Byrd Theatre Foundation and The Firehouse Theatre Project to help promote various events and build brand awareness through media relations. Currently a freelance writer, Ms. Burruss is based in Charlottesville and is in the process of expanding her popular arts and culture blog, culturenuts.wordpress.com, into a nonprofit media outlet to promote arts and culture in Central Virginia. The workshop fee is $5 for PCA members ($10 for non-members). Advance registration is required. Please email info@charlottesvillearts.org to sign up!
Law & The Arts Seminar: Thursday, May 30 from 6:00-8:00pm at CitySpace
Join Piedmont Council for the Arts and the Virginia Bar Association’s Young Lawyers Division — Lawyers for the Arts Committee for the latest seminar in our Law & The Arts series. Attorneys Timothy Lyons and Jennifer Sullivan will talk about the basics of business formation and demystify the different types of business entities, including the corporation, the LLC, the cooperative, and the non-profit. Special attention will be given to the concerns of artists and creative professionals. Admission is $5 for PCA Members ($10 for non-members). Pizza and beverages will be provided. Advance registration is required. To register, please email info@charlottesvillearts.org.
Law & The Arts is a series of seminars co-sponsored by Piedmont Council for the Arts and the Virginia Bar Association’s Young Lawyers Division – Lawyers for the Arts Committee with support from the Virginia Commission for the Arts. The purpose is to assist artists in navigating the legal processes for arts-related issues.
Past Professional Development Workshops
The following podcasts of past Professional Development Workshops were produced by Charlottesville Podcasting Network.
Talking Walls: Murals Now, September 21, 2012
An Insider’s Guide to Artist Colonies & Residencies
Art Print Training
PCA encourages teachers and parents to use fine art prints to enhance learning in elementary schools and other classrooms. Virginia’s Standards of Learning are used to correlate the prints with relevant subject matter in the classroom.
Training for volunteers is held each fall in partnership with other community groups. Past partners have included the University of Virginia Art Museum and PERKs, “Partners in Enrichment Resources for Kids.”
PERKs, “Partners in Enrichment Resources for Kids,” offers free demonstration workshops on using art prints in the schools to expand critical thinking skills, visual and cultural literacy and fun with art. These workshops will be held in the individual schools for art print volunteers using their selected art prints in relation to class curriculum.
Janis Chevalier, who chaired the PCA Arts in Education Art Print Program and was a UVA Art Museum docent for 24 years, and Jane Anne Young, who was Director of Education at the UVA Art Museum since 1982, will design and conduct these demonstrations. During the past two years PERKs has developed a monthly program with every grade in Clark Elementary School incorporating SOL material in individually planned discussions of iconic art images. The PERKs approach is inquiry-based enabling the students to analyze and discover the art for themselves.
Parents and volunteers who wish to reserve a workshop or to start an art print program in their school are urged to contact PERKs by calling Jane Anne Young at (434) 295-0385.
Arts Education Workshops
Each year, Piedmont Council for the Arts coordinates visual arts education workshops for educators in partnership with Second Street Gallery that are free and open to the public.
In February 2011, May 2012, and May 2013, PCA and Second Street Gallery paired with the Office of Statewide Partnerships of the Virginia Museum of Fine Arts in Richmond to offer a free information-packed training session for area arts educators.
Previous educator workshop topics have included documentary photography, myth and metamorphosis in African American art, film noir, and more.
Law & The Arts Seminars
Law & The Arts is a series of seminars co-sponsored by Piedmont Council for the Arts and the Virginia Bar Association’s Young Lawyers Division – Lawyers for the Arts Committee with support from the Virginia Commission for the Arts. The purpose is to assist artists in navigating the legal processes for arts-related issues. Past topics have included copyright law, trademark law, business incorporation, contracts, and more.
Speed-Networking for Artists and Arts Organizations
These speed-networking events provide an exciting and helpful chance for artists and arts organizations to meet their peers and establish collaborative working relationships.
Past events have included Speed-Networking for Executive Directors, Arts Organizations, and Outreach Coordinators.
To find out about the next speed-networking event, email info@charlottesvillearts.org.
The Creative Conversation Series
Since Fall 2008, PCA’s Creative Conversation Series has provided a community forum for discussion on topics of importance to the arts community. With participation from more than 150 people, the six Creative Conversations to date have addressed issues including arts education practices, marketing Charlottesville as a creative community and a cultural destination, and improving access to the arts for all community members. The insights, ideas, questions and concerns brought forth as a result have been a guiding force for PCA.
Community members are invited to participate in particular Creative Conversations based on their involvement in relevant topic areas. If you would like to be involved in the upcoming Series, contact info@charlottesvillearts.org.
The following podcasts of past Creative Conversations were produced by Charlottesville Podcasting Network.
What is the Value of the Arts?, February 15, 2011
Arts Access Project: Outcomes and Strategies for the Future, April 20, 2010
Arts & Economic Development: National Initiatives and Ideas for Charlottesville, January 13, 2010
From Collaboration to Content: Enhancing Community Arts Education Partnerships, October 26, 2009
Increasing Community-Wide Access to the Arts, April 21, 2009
Marketing Charlottesville as a Creative Community, January 13, 2009
Arts Education and Our Community, September 30, 2008
