Audience Development

Arts Access Project

Currently in its pilot year, PCA’s Arts Access Project will join artists and arts organizations with community groups to offer cultural activities for citizens with limited means.

• The project will serve low-income citizens through partnerships with community groups including Albemarle County Schools Latino Relations, and Abundant Life Ministries.
• As much as possible, the Arts Access project will utilize walking, biking, and public transportation to minimize environmental impact and to increase long-term accessibility for low-income audiences.
• Activities will be designed around existing arts events offered by local arts organizations, thus minimizing necessary additional administrative support.
• The project will support the nonprofit sector by expanding and diversifying arts audiences, which strengthens organizational performance measures and increases programmatic impact.

To get involved in the Arts Access Project as a volunteer or partner, please call PCA at 434.971.2787. Stay tuned for project updates!

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Publicity & Promotional Services

The thriving arts community in Central Virginia is a major contributing factor to our region’s outstanding quality of life. Piedmont Council of the Arts’ services focus heavily on promoting artists and arts organizations and providing residents and visitors with up-to-date information on the numerous cultural opportunities available here.

We support our artistic community by offering the following publicity services to artists, arts organizations, and cultural projects in the Charlottesville area:

Online Directory Listings

If you are an artist, arts organization, venue, or arts education provider in the Central Virginia area, we want your listing information! PCA strives to keep our Directories as comprehensive and up-to-date as possible.

Email info@charlottesvillearts.org to update or add your contact information to the PCA Directories.

Event Publicity

PCA’s Online Arts Calendar is the go-to web resource for arts events in Central Virginia. With over 500 events per month, and event listings up to one year in advance, no other website has such a comprehensive arts calendar. To submit an event to our Arts Calendars, email calendar@charlottesvillearts.org.

PCA’s bi-weekly email newsletter, The Arts In Your Inbox, highlights five upcoming arts events in our area. Directly reach our growing list of recipients by submitting an event for inclusion in the newsletter. PCA Members are given priority consideration, but we strive to feature a wide range of arts events in The Arts In Your Inbox.