PCA is thrilled to share the results from last year’s Arts & Economic Prosperity IV (AEPIV) study. According to data from the study, the arts and culture industry generates $114.4 million in annual economic activity in the Charlottesville area, supporting 1,921 full-time equivalent jobs and generating $9.2 million in local and state government revenues.
AEPIV was conducted by Americans for the Arts and is the most comprehensive impact study of the arts and culture industry ever conducted in the U.S. PCA collected over 2,000 surveys from event attendees and arts and culture organizations in Charlottesville and Albemarle during 2011.
The data from these surveys shows that organizations spent $49.5 million during fiscal year 2010. Those dollars, in turn, generated $31.2 million in household income for local residents and $9.2 million in local and state government revenues.
Maggie Guggenheimer, PCA Consultant for Research & Planning, stated, “We’ve always known that arts and culture contributes greatly to our quality of life. Now we have compelling proof that it’s also a major local industry and contributes significantly to our area’s economy.”
On June 13, PCA held a press conference and community panel at CitySpace to discuss the results in detail. Panelists included: Chris Engel, Director of Economic Development, City of Charlottesville; Matt Joslyn, Executive Director, Live Arts; Kurt Burkhart, Executive Director, Charlottesville Albemarle Convention & Visitors Bureau; George Beller, M.D., President of the Board of Directors, PCA; Maggie Guggenheimer, Consultant for Research & Planning, PCA; and Sarah Lawson, Interim Executive Director, PCA.
Watch news coverage of the press conference from NBC29 entitled “Charlottesville Feeling Positive Economic Impact of the Arts”:
The Daily Progress has reported on the economic impact of the arts as well with a recent front-page article titled “Economic impact of local arts quantified as $114 million” and an editorial entitled “Arts, events help local economy.”
The full AEPIV report, data tables, a summary of findings, and other related materials are available here.