Overview

PCA has joined Arts & Economic Prosperity IV, a research study being conducted by Americans for the Arts, America’s leading nonprofit organization for advancing the arts. The study will evaluate the impact that spending by arts organizations and their audiences have on their local economies, with a special focus on the nonprofit sector.

As one of 200 study partners across all 50 states and the District of Columbia, PCA will facilitate the gathering of detailed economic and event attendance data from study partner nonprofit arts and culture organizations located throughout Charlottesville and Albemarle. In addition, PCA will collaborate with the community’s other arts organizations to collect surveys from at least 900 arts and culture attendees in Charlottesville and Albemarle during 2011.








The study’s results will include:

  • The total spent by Charlottesville and Albemarle’s nonprofit arts and culture organizations and select commercial venues.
  • The total spent by audiences as a result of their attendance at arts and culture events in Charlottesville and Albemarle.
  • The number of full-time equivalent jobs supported by arts spending.
  • The amount of local and state government tax revenues generated by arts spending.
  • The amount of resident, household income generated by arts spending.

Find out more:

For Arts Organizations

In Spring 2011, Charlottesville and Albemarle area arts organizations will be asked to participate in Arts & Economic Prosperity IV by completing an Organizational Expenditure Form. Additionally, each organization is encouraged to conduct Audience Surveys at their events.

Click on the links below to download important survey documents:

To find out more about how your organization can get involved, contact Maggie Guggenheimer.

For Individuals

Throughout 2011, PCA volunteers will attend area arts events to distribute Audience Surveys. Volunteers do not need to commit to the entire year of data collection, but a minimum of two months of involvement in the study is expected. For more details, click here.

To volunteer with Arts & Economic Prosperity IV, email a brief statement of interest and resume or description of qualifications to director@charlottesvillearts.org.

PCA’s participation in the study is funded in part by Wells Fargo, the Charlottesville-Albemarle Convention and Visitors Bureau, and area arts organizations including: the Charlottesville Pavilion and Jefferson Theater, Live Arts, LOOK3 Festival of the Photograph, The Paramount Theater, Virginia Foundation for the Humanities, University of Virginia Art Museums, and the Virginia Film Festival.