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Why support the arts?

The nonprofit arts and culture industry plays a major role in strengthening the national economy, supporting local businesses and generating government revenue.

The arts promote cultural tourism, bringing more visitors seeking authentic cultural experiences into the community.

Arts Education encourages creative thinking and innovation, giving students the best chance to succeed in the future.

The arts strengthens communities, bringing residents together to connect through a shared passion.


How much of a difference do the arts really make?

Arts & Economic Prosperity IV (AEPIV) was the most comprehensive economic impact study of the nonprofit arts and culture industry ever conducted in the United States. AEPIV was conducted in 2011 by Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts and arts education.

From AEPIV, we learned that:

Nationally, the arts industry produced $135.2 billion in economic activity. This spending – $61.1 billion by arts and culture organizations plus an additional $74.1 billion by their audiences – supported 4.1 million full-time equivalent jobs and generated $22.3 billion in federal, state and local tax revenues.

In the Charlottesville area, the arts and culture industry generated $114.4 million in annual economic activity, supporting 1,921 full-time equivalent jobs and generating $9.2 million in local and state government revenues.

Arts and culture organizations spent $49.5 million during fiscal year 2010. Those dollars, in turn, generated $31.2 million in household income for local residents.
In addition to spending by organizations, the local arts and culture industry leveraged $64.9 million in event-related spending by its audiences.